The Booking Channel Decision
Airbnb dominates the international finca market with 14–20% service fees. MiFinka.com and ColFincas.com serve the Colombian domestic market with lower fees. Direct WhatsApp booking eliminates fees entirely but offers zero buyer protection. The right choice depends on your experience level and risk tolerance.
Rule of thumb: First visit to any property → verified platform. Second visit → direct booking. Peak holiday → platform (protection matters most when availability is scarce). Weekday off-season → direct (low risk, maximum savings).